Let You Break My Heart Again
2023
MUSIC POSTER
FREELANCE WORK
PRINT, TYPOGRAPHY, VISUAL HIERARCHY
“Let you break my heart again” is a love song by Laufey, a Chinese/Icelandic artist. This typographic poster consists of various abstract shapes and photographs. My main goal was to encapsulate the feeling of the heartfelt song and it’s album art.
PROCESS
I started by creating a collage of photographs that were relevant to the feeling of the song. I chose a photo of a dramatic Greek sculpture to match the intimate and melancholic feeling of the song. I also chose to use the silhouette of flowers as a form of texture.
COLOR SYSTEM
I chose to use an earth tone color palette reminiscent of her nature themed album covers. Laufey is widely known for her 2022 album “Everything I Know About Love”, which shows her in a long white dress in a grassy field. A lot of her work also has a similar soft feeling, so I wanted this color palette to showcase that as well.
TYPE SYSTEM
As for the typography heirarchy, I wanted her name to be the main word focus. I chose a soft feminine serif typeface, Glitten, for her name. I chose an excerpt of the song that I felt reflected the feeling of the poster. Lastly, I used a script font to subtly go across as a form of texture.
FINAL DESIGN
For the final version, I added a paper texture to add a vintage feeling. The imagery of the greek sculptures captures the emotion and intimacy of the song, while the color palette and typefaces encapsulate the softness of her album.
