Espresso Mio

2023

LOGO DESIGN

FREELANCE DESIGN

LOGO DESIGN, TYPOGRAPHY

Espresso Mio is locally loved coffee shop in San Diego, California. I collaborated with the owner of the shop, Kim, to create an alternative logo for the shop. This logo required my design and print-file-setup skills, since this logo would be used on future merchandise for the coffee shop.

PROCESS

I started by creating a collage of photographs that were relevant to the feeling of the song. I chose a photo of a dramatic Greek sculpture to match the intimate and melancholic feeling of the song. I also chose to use the silhouette of flowers as a form of texture.

COLOR SYSTEM

I started by creating a collage of photographs that were relevant to the feeling of the song. I chose a photo of a dramatic Greek sculpture to match the intimate and melancholic feeling of the song. I also chose to use the silhouette of flowers as a form of texture.

TYPE SYSTEM

I started by creating a collage of photographs that were relevant to the feeling of the song. I chose a photo of a dramatic Greek sculpture to match the intimate and melancholic feeling of the song. I also chose to use the silhouette of flowers as a form of texture.

FINAL DESIGN

I started by creating a collage of photographs that were relevant to the feeling of the song. I chose a photo of a dramatic Greek sculpture to match the intimate and melancholic feeling of the song. I also chose to use the silhouette of flowers as a form of texture.